Elders Ltd and X'Prime Pty Ltd
Greg Popplewell, International Manager, Livestock Genetics,
Elders Ltd – Australia:
"Elders are the largest Agribusiness Company in Australia; we have over 400
branches located in Australian country towns, three major feedlots and
marketing offices around the world in key export destinations. Elder’s
strength is that we are involved in all aspects of rural business, including
Livestock, Wool, Real-estate Insurance, Merchandise inputs and Banking."
"We see our Seed-stock clients as the genetic resource for Australia’s
largest Livestock marketing service (Elders) and our entire Meat and
Livestock supply chain. It is therefore imperative that we are involved
with these clients right from the critical point when they decide what sires
to use with what females. We have been working with X'Prime for several years
now, delivering a customised and evolving mate selection product (“Breed
Exact”) that allows us the be at that critical point. Many of our Seed-stock
clients now consider Breed Exact an integral part of their operations and
our business relationship with them."
"X'Prime has provided us with two components of service, often unseen in
Agricultural software engineering and information technology support,
availability and flexibility. They understand that we and each of our
clients are unique, which allows their technical expertise to quickly
enhance our business."
Tom Gubbins, Co-principle of Te Mania Angus - Australia:
Colac, Victoria-based Te Mania Angus co-principal Tom Gubbins considers
Breed Exact one of the most effective genetic tools available today for the
professional stud breeder and one he has made an essential component of his
own breeding strategy. Running one of Australia's premier Angus
bloodlines places a serious responsibility on the people making the
breeding decisions and Tom says Breed Exact is making that part of Te Mania's
Angus' role a lot easier.
"Breed Exact is not a technology designed to dictate to breeders what they
need in their programs but gives them the knowledge to direct and integrate
other selection and breeding technologies to achieve the best possible
outcome," Tom says.
"Te Mania Angus is the most dominant enterprise in Angus Group Breedplan
(Australia’s Angus Genetic Evaluation system) and with tools such as Breed
Exact we have been able to continually refine our breeding program to
maximise the impact of opportunities such as $Indices, EBVs, DNA markers,
pedigrees and both AI and ET to accelerate genetic gain," he says.
"It is also a significant part of the service and support we receive from
Elders Breeding Services, with whom we have been successfully working
through our annual bull sales in both Victoria and Queensland for many